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The Monínec resort is entering the 2022/23 winter season with a new asset
It is the international experiential business portal and loyalty programme known as Gopass. This offers not only its international know-how to Monínec but also a system of dynamic pricing and a new form of ski passes.
Monínec is the first Czech ski resort outside of Špindlerův Mlýn and Ještěd, which will be selling its ski passes via the international Gopass business portal and loyalty programme of the Tatry mountain resorts (TMR) company.
Flexible pricing that we bring is the future of ski resorts. We are very happy that Monínec has decided to use this competitive advantage to benefit and will be the first resort outside of our portfolio to share our international know-how. We suppose that flexible pricing will be everywhere within five years and everybody will be only learning it. We are bringing the background of the working Gopass system to Monínec already today to relieve the resort operator from worries considering the selling of ski passes and to offer the benefits of the Gopass programme not only in Monínec but in 5 European countries.
Čeněk Jílek, TMR chief operating officer
Gopass brings dynamic ski pass prices to Monínec. This means that ski passes will be sold like flight tickets.
The prices of ski passes purchased on www.gopass.travel will be dynamic so skiers can plan their skiing adventures based on their priorities. A big advantage is that specific days can be chosen when skiers pay the lowest prices to visit our resort, e.g. when the ski passes have the best advance sale prices. In addition, we see our connection with Gopass also as a step towards greater comfort of our visitors who will have a chance to visit more places with only one card.
Jaroslav Krejčí, co-owner of the Monínec resort
The advance sale of ski passes and dynamic pricing will help the resort operator plan the resort operation and its management better. Gopass will fully replace the previous online ski pass system. Owners of former key cards can simply change their cards for Gopass cards either at the ticket office in the resort or at new Ticket Points at the ticket office. Existing Gopass card owners can buy ski passes online in advance and go straight to turnstiles. New customers who buy their ski passes via the Gopass website comfortably at home can pick them up at the self-service Ticket Points in the resort without having to go to the ticket office.
The project of dynamic pricing was introduced in Slovak resorts operated by the company for the first time already in the 2018/19 season. Then it was expanded also to Špindlerův Mlýn (CZ), Szczyrk Mountain Resort (PL), Ještěd (CZ), Mölltaler Gletscher/Ankogel and Muttereralm Innsbruck (AT).
The Gopass loyalty programme embraces all resorts operated by Tatry Mountain Resorts (TMR) and other partner resorts. In total, the programme includes 28 resorts in 5 European countries and new members are constantly being added. Gopass can be used in winter resorts, golf resorts, water parks, hotels, restaurants, shops and rentals.