Mölltaler Gletscher shines in the JACQUEMUS x Nike campaign

During its online premiere on 26 November, the only Carinthian glacier Mölltaler Gletscher starred as the main location in the brand new commercial for the first ever ski collection by JACQUEMUS x Nike. The campaign blends fashion, sport and architecture, set in a location whose monumental character perfectly reflects the essence of this collaboration.

Why Jacquemus and Nike chose Mölltaler Gletscher

All outdoor scenes were filmed at 2,800 metres above sea level, right in the heart of pristine Alpine scenery. The glacier stands out thanks to:

• dramatic light contrasts,
• the modern architecture of its mountain stations,
• wide open slopes ideal for visually striking compositions.

The final result highlights the collection’s ambition: combining minimalist elegance with the purity of the mountain environment and technical functionality.

The first JACQUEMUS x Nike ski collection: What makes it special?

Jacquemus introduces its first winter capsule collection, which brings together:

• waterproof functional materials,
• minimalist lines,
• technical details designed for athletes,
• versatility both on the slopes and in everyday life.

The collection represents a modern “all-mountain lifestyle” – a style that works equally well in the mountains and in the city.

Challenging production at 2,800 meters above sea level: How the commercial was made

Filming took place in demanding, high-altitude conditions. The production team had to:

• build a complete base inside the mountain restaurant,
• transport more than 30 vans of equipment, lighting and gear,
• work in an environment where logistics naturally slow down.

The project was successfully completed only thanks to meticulous planning and close cooperation with the resort’s operations team.

Watch the JACQUEMUS x Nike SKI CAPSULE campaign

The face of the campaign: Bibi Breslin

Model Bibi Breslin was chosen as the face of the campaign thanks to her:

• modern, clean aesthetic,
• strong presence on social media,
• natural balance between sport and fashion.

She represents a generation that combines design, functionality and an active lifestyle – exactly what the JACQUEMUS x Nike collection communicates.

Mölltaler Gletscher: Why skiers love it

The Mölltaler Gletscher resort has been part of the Tatry Mountain Resorts (TMR) portfolio since 2019 and is included in the Gopass SKI season pass. It is highly attractive to skiers from Slovakia, the Czech Republic and Poland thanks to:

• over 17 km of slopes,
• 7 km of freeride terrain,
• 9 lifts and cable cars,
• a long and reliable ski season.

This translation was prepared for you by the Gopass AI Translator.